Whoop

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The platform's own early signals for this company — hard-to-fake, and where one preceded a real raise, the measured lead.

• TLS certificate transparency 5 signals · latest 2026-09-19
• Federal contract awards 5 signals · latest 2023-06-30 predicted the raise 52d early ✓
• federal_register 1 signal · latest 2020-12-14

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• mixed assessment Unattributed

  Whoop and Aura are great but they kind of already have that sensor uh stuff handled inside of the Apple Watch so it would create um you know a little too much tension I think to have that come in. It wouldn't it wouldn't tuck in very well.

• bullish assessment David Friedberg

  patients with these new platforms like Function, like Superpower, like Whoop, you can just take control of it.

• bullish fact_claim David Friedberg

  And in the Whoop app, they have labs. So they're going to be adding that product. And this is the start of, you know, user-led healthcare.

• bullish prediction Unattributed

  I think when they pair that with blood testing, it's going to be great. If you could have all your blood results from Superpower or Function Health or any number of people who are doing that.

• bullish endorsement Unattributed

  I think the Whoop is a super game changer because I get my workout, my sleep, my energy, my stress level, my VO2. They kind of extrapolate to give you your VO2, which is important, resting heart rate. And then it makes a calculation for your biological age versus your chronological age, I guess. And all of that has me a bit addicted to it. And it lasts, the battery lasts forever.

• bullish endorsement Unattributed

  But the Whoop 5 is super integrated. So I am now addicted. And I love the Whoop.

• bullish endorsement David Friedberg

  yes you'll have x number of 52 year olds in america with my bmi and my height and nobody's going to have that information so and then there's a whole

• bullish assessment Will Ahmed

  the other advantage that that we have over even um a doctor or trainer or coach like in your real life is like their sample size might be tens hundreds maybe even a thousand people like best case scenario whereas you know we're building data sets on millions of people right and so it's just the the number of people that look exactly like you on our platform is pretty profound

• bullish assessment Will Ahmed

  we think of the product very much as a coach and and that's a fairly deliberate that's a deliberate word because there's other ways to think about um health monitoring and i think over i think over time it will certainly be able to you know i don't want to say too much but you know it'll be able to tell you pretty deliberately um what you need to do next based on your goals or tell you things that you don't know to ask about which of course is what a great coach does

• bullish prediction Will Ahmed

  there's there's a number of categories that we're pretty excited about i think that what you're going to see um is over time this shift from being able to improve people's lives pretty dramatically with their health to um you know ultimately saving people's lives on a fairly regular basis i think it's going to be like uh almost like a chat gpt moment you know in this last you know how like all it's going to be i think it's going to be pretty binary like that where all of a sudden you realize tha

• bullish fact_claim Will Ahmed

  we validated the sensor from all these different locations so we we have something called whoop labs which is where we invite people um essentially off the street and we do these data collections every day and people wear body suits of sensors all over their bodies and we've identified certain locations and then we've you know built algorithms that make all those locations tell you the same thing so if you were wearing six whoop straps at the same time in all these different locations you'd get

• bullish fact_claim Will Ahmed

  our initial shot on goal at making whoop disappear is whoop body which is a line of clothing that allows you to put the sensor in different locations that aren't your wrist

• bullish assessment Will Ahmed

  our opinion is there's enough screens in the world so whether it's your phone whether it's the machine that you're working out on whether it's your ipad maybe one day even it's your smartwatch whoop will send the data there right and so you can you can find a way to see it uh because for most of the rest of the hours of the day having a screen is actually an inhibitor in our opinion to wearing it 24 7.

• bullish assessment Will Ahmed

  we have a principle that wearable technology should either be cool or invisible and a lot of wearable technology is kind of stuck in no man's land in the middle of those two phenomenons and it looks something like a piece of plastic on your wrist with a you know a time and a step counter or something like that and um or you know some of the smart watches on the market like they aren't super desirable things to wear and they're also very present and so we wanted to stay away from that we wanted t

• bullish fact_claim Will Ahmed

  what for every other hardware company a thousand percent would be a new hardware launch whoop did as a software upgrade and a firmware upgrade just over the air

• bullish fact_claim Will Ahmed

  historically wearables have never measured muscular load so we thought that was a pretty interesting use case

• bullish fact_claim Will Ahmed

  just in the last six months we released two pretty innovative features leveraged on top of our hardware

• bullish endorsement Will Ahmed

  whoop built its technology off of um a psg machine which is essentially like a sleep laboratory you go to and you have nodes all over your body and the idea that you can get a similar quality of sleep staging uh from a sensor that's about the size of your thumb as you could from going to a sleep laboratory i mean that's a pretty amazing sort of moment in time for technology

• bullish fact_claim Will Ahmed

  we had a bit of an existential crisis where it was like hey we've built this innovative product that people love and no one's buying it like we need to take a huge reset on this business model and this is our best shot on goal at what that business model should look like and funny enough when we when we first launched it was 30 a month and even today uh it's still anchored at a 30 monthly rate if you want to pay month to month there's cheaper options if you pay on an annual membership the other

• bullish assessment Jason Calacanis

  the great thing about being a subscription business is that it becomes so predictable

• bullish fact_claim Will Ahmed

  whoop was one of those businesses i mean there were so many years jason where it was very hard to raise capital you know that sort of period of like 2014 to call it 2018 or 19 was very hard to raise capital and the business almost went bankrupt in 2017 and 18 and then you fast forward a mere few years later and you know multi billion dollar company

• bullish fact_claim Will Ahmed

  i put out some sort of public information about why i thought the product would fail after reading things about it and it was it was a productive rallying cry internally too um so much so that we put on as we were building our next technology um we put on every uh circuit board don't bother copying us we will win and and and the inside joke being to us like if you actually were able to find that circuit board it was because you were taking the product apart to obviously figure out what's inside

• bullish assessment Jason Calacanis

  they're paying a buck a day or in the case if they buy a two-year membership or a one-year membership they're probably paying 75 cents a day seems kind of reasonable if you care about your health or if you're in any way sort of one of these optimization people

• bullish assessment Jason Calacanis

  much more attractive yeah and it's you have an idea of what you're going to make next month if the economy you know stalls you don't have to worry about selling some 800 device and people going ah maybe i'll push that out six months and i'll buy it later

• neutral fact_claim Will Ahmed

  today our audience on whoop is much wider and i would say that the the key attribute that holds someone together on whoop is this notion of being motivated in your life so yes we have very motivated fitness oriented members we also have you know people who are motivated in their daily lives their careers their students their executives um lawyers

• bullish fact_claim Will Ahmed

  the people who bought whoop had were staying on it for a long time um so we didn't have the same drop-off rates that that you would experience with say um maybe a fitbit or a jawbone

• bullish assessment Will Ahmed

  we're in a continuous cycle of improvement and they're stuck in an annual cycle of improvement and so i think it's a it's an advantage to our business

• bullish criticism Will Ahmed

  products that we're competing against in my opinion are making a mistake of holding back their innovation for 12 months from now or 24 months from now so that you buy the next hardware

• neutral fact_claim Will Ahmed

  today you can sign up for whoop in a few different ways uh one is you can buy an annual membership for 240 dollars so that's the equivalent of 20 bucks a month and to be clear the hardware is included

• bullish fact_claim Will Ahmed

  we essentially launched whoop as a subscription in may of 2018 and it created this pretty amazing growth engine for the company

• bullish assessment Will Ahmed

  we started working with high performance athletes so you know i found a whoop in 2012 so i've seen a lot of ebbs and flows to what people might call the wearable space or the quantified health space and the initial vision was really to work with the world's best athletes athletes now um athletes are very diverse uh you know skin color um wrist size hairiness um sweat complicates things movement complicates things so we actually picked by far the hardest use case for measurement and that meant th

• bullish assessment Will Ahmed

  the product itself is collecting a lot of data although i think in part what people gravitate to is the accuracy of that of those readings and then the the way that the product's able to simplify the information

• bullish assessment Will Ahmed

  it's really entirely focused on your health and as a consequence i think we've become very good at health monitoring we've become very good at telling people what they need to do next and creating a product in turn that people don't take off

• bullish fact_claim Will Ahmed

  we collect about a hundred times as much data as a fitbit or an apple watch when it pertains to your health

• neutral fact_claim Will Ahmed

  the business almost went bankrupt in 2017 and 18 and then you fast forward a mere few years later and you know multi-billion dollar company

• bullish endorsement Jason Calacanis

  all of the quantified self people in my life will not shut up about that's the whoop

1. 2028-02-09 there's there's a number of categories that we're pretty excited about i think that what you're going to see um is over time this shift from being able to improve people's lives pretty dramatically with their health to um you know ultimately saving people's lives on a fairly regular basis i think it's going to be like uh almost like a chat gpt moment you know in this last you know how like all it's going to be i think it's going to be pretty binary like that where all of a sudden you realize tha · Prediction · confirmed

VentureSignalScore 66.4/100 for whoop, composed from 1 of 4 components (emerging formula), discounted ×0.79 for 30% signal coverage