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YouTube was really like a, wow. We were the king of short-form video, and here they are doing this, but it was a whole different model where anybody could upload video. Anybody could comment on it and share on it. And we said, this is fantastic. So the problem was because we were a big public company, we were liable. They were people uploading, you know, episodes of our shows or Saturday Night Live, whatever. There'd be a lot of copyright stuff. And the board at Viacom viewed it sort of as a cop