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OpenAI has probably got the lightest consumer side of things. From a B2B sense, there will be a lot of providers. I think it's still open how the consumer side will play out.
We've at the moment, partnered with OpenAI because they're the best and we, you know, we've worked with them even on their contracts and how they store data and making sure they're much more, you know, B2B friendly.
And to anchor AI in the way I think about it, in technology, because it's so much of a winner-takes-all market, it usually takes some sort of technology shift to shuffle the playing board. And in those technology shifts, you find some companies that endure, you know, across multiple of them and some that stumble. And if you look back historically, you know, back to at least my lifetime, you had this sort of move to desktop software, which obviously, you know, Microsoft and Windows and Office wer
we felt that between when Microsoft Teams ended the market, there was, you know, two players, you know, between Slack and Microsoft. And we didn't think that it would support, you know, a third player in the market, even though we knew we had a better product
And I think HubSpot, one of our employees is a board member over there, and they've learned a lot from our product-led growth model. And they're very similar, which is, yes, we can have a great product that sells itself. If you need to talk to us eventually at scale, we're here, but we win because a great product that sells itself. And I think that's really hard to disrupt, whereas there are many enterprise companies that are there because they've got a great sales team. But you can sell, I pres