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five years ago, all you had to worry about was Google AdWords. But now, as you mentioned, there's Google, Facebook, LinkedIn, Twitter, you know, Stack Overflow, Retarget, you know, I think Reddit, and a couple others have their self-serve platforms as well. And so, figuring out where to, you know, where to put your money and how much to spend is difficult, and it's important that you diversify your spend. And sure, yeah, the majority might still need to be on Google, but that doesn't mean all of