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the rating system is also a rip is in fact a feedback between customer and company
with uber the real killer was the map again there's another billion-dollar business okay the map which fundamentally changed psychologically your experience of waiting for a car even if it didn't reduce the duration at all just knowing it's on the map knowing where it is reduces the anxiety and delights you
suddenly you have this thing which is conversationally rich and you can sort of you know you can start talking about kilowatt hours and charging times and range anxiety and I think I think people like that
I'm not sure that the concern for the environment has quite the same immediacy as fart mode or you know or in some cases by the way just the conversation so one of the things I think that's very clever that possibly what we see logically is a disadvantage with electric cars which is the complexity may turn into a strength in another year or two simply because people love talking about cars
Apple specifically I suppose the iPod and iPhone