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the more you use it the longer someone uses it the more likely they are to start paying even if they don't need any of the premium features just because you know once you've got your whole life in there you you feel like it's valuable you just you kind of want to pay for it
yeah I decided to do it for windows phone as well for Windows Phone and from windows 8 because I was impressed with the products
if people do adopt Evernote their usage of Microsoft Word is going to plummet
I honestly think that like the confusion isn't in naming is like their biggest problem it is a big problem
the truth is it's a great product xbox is a very product they're doing great product there
I like they elected was different like it wasn't it was like there were good ideas in there there were different ideas it was not a clone of anything right and i think that i think the user experience is pretty nice i think it's it's it's it's kind of flattered and more two-dimensional which i'm saying kind of in a good way yeah it's it's it's approachable I can I kind of like the vibe of it I like light rail you mean the tile I like the tiles yeah i like i like what they're doing with multiple
I was impressed with the products i thought the products were non trivially good
yeah I decided to do it for windows phone as well for Windows Phone and from windows 8 because I was impressed with the products
how many of them are coming from one note as opposed to nothing right yeah that most is probably less than one percent right
I don't use word very much at all no you only need it for much I don't even know what a database is any more like except access oh yeah use that so I don't think that it's Evernote is causing a decline in the usage of office I think it's just that that idea hasn't kept up
I think the whole idea of office like I think Microsoft had the monopoly on the concept of productivity like office was the the definition of productivity for a right time but that idea that like in order to be productive what you need is a word processor and a spreadsheet and a database and PowerPoint like this is kind of a weird concentrate that concept was created before smartphones and tablets and app stores like this was a 25 year old idea right
I think there's less and less reason for people to use Microsoft Word now
if people do adopt Evernote their usage of Microsoft Word is going to plummet
I think it would be a huge mistake to go back to it just because Apple had done it hmm like that's just not a good way to think about it like anytime you're like well the most successful company the world did this yeah therefore we show too and
i don't think it was as bad as people made it out to because i never had a problem using it no it's fine yet seemed like it was fine
that day Apple put out the physical dimensions of what was going to be and so we cut out pieces of cardboard into iPad shapes and we carried around cardboard and be like we did all of the work on cardboard to just get ready for this is like months before there was a simulator or anything and yeah it definitely it had a big impact
we're here to make money and we're making money but we're here make money in the long term uh we're not trying to do anything to kind of squeeze every last dollar out of someone right away so the best way that we found and we've got really great stats to back this up the best way that we found to get somebody to pay is to make them feel like they never have to pay and give them enough time to fall in love with a product and then they just want to pay and they just do normally and so we just you
the more you use it the longer someone uses it the more likely they are to start paying even if they don't need any of the premium features just because you know once you've got your whole life in there you you feel like it's valuable you just you kind of want to pay for it
the number one reason people give on surveys when we ask why did you why did you pay is because I love Evernote
we really treat the free version as the central version of Evernote we're constantly improving it we want it to be good enough for the vast majority of people and uh once if you really love it um then if you need some power user features then you can you can upgrade for five bucks a month to the premium version and that that works really well that as a business model that that's worked fantastically well for us
the best way that we found to get somebody to pay is to make them feel like they never have to pay and give them enough time to fall in love with a product and then they just want to pay and they just do normally and so we just you know we have this long-term approach and uh it's you know so far so good it's been working fantastically
we're kind of take a long-term greedy approach to business you know we're here to make money and we're making money but we're here make money in the long term uh we're not trying to do anything to kind of squeeze every last dollar out of someone right away
the more you use it the longer someone uses it the more likely they are to start paying even if they don't need any of the premium features just because you know once you've got your whole life in there you you feel like it's valuable you just you kind of want to pay for it
the number one reason people give on surveys when we ask why did you why did you pay is because I love Evernote
that as a business model that that's worked fantastically well for us
we kind of want the free version is the main version we expect the vast majority of people to use it for free forever and uh to never never pay and that's that's fine with us so we we really treat the free version as the central version of Evernote we're constantly improving it we want it to be good enough for the vast majority of people