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I'm one of the Believers that thinks they'll make a TV and it'll be a great one as well
let's assume that Apple starts you know doing what the rest of us are doing and selling You Know 24-bit audio you know lossless files yeah they did an interesting thing cuz they opened their lossless file format um which was cool
we wouldn't exist if Apple didn't push the music
we have an integration with AirPlay and it's uh it's not as good as I would like it because they were uh they weren't um they weren't willing to support multi room grouping
I'm one of the Believers that thinks they'll make a TV and it'll be a great one as well
I think they have a really good um uh you know streaming TV solution
I don't think Apple would say we have a music solution
I'm not a big believer in the Apple TV as a music device
that first iPod was pretty expensive too so relative to the other MP3 players that had been around for a couple of years
we looked at it and went n you know nice for Apple people but uh yeah you know small Market
luckily Steve Jobs and that thing um really accelerated digital music
so yeah the remote is key you know your your phone's gonna be a pretty impressive remote over time there's a lot of innovation in that space they so our iPhone controller is a great example of that
you've got a lot of competition now you have Amazon you know you have the Rhapsody Napster stores
I think apples far more concerned about the applications now than the music
they're the number one retailer online and the number one portable player and they don't let any portable players other than their own interface with it
our relationship with Apple's never been better
I don't think they focus on that market at all
they're the undisputed heavyweight market
we saw the iPod for what it was going to be but it was a mechanical iPod in those days we had a realloc wheel yeah so we kind of dismissed it