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word-of-mouth marketing like Twitter and Facebook and other marketing cause zero marketing costs changed everything within the last notice they're a real friction and I think everybody should be in the content game
I sit on the curb and say you know what I really think that we're still just in the beginning of all this ... if you ask me if things are normalized will these companies as leaders in the new economy be worth those things absolutely
I also think anybody that has heavy infrastructure and heavy costs for acting slow in media right now like it's a ticking Time Bomb I mean these traditional media companies have such big problems because they have such overhead on something that doesn't provide value anymore in the actual Marketplace
I think every business is in the media business and I think with the cost entry that we're looking at right now that as people start realizing that impact and how much that can impact their business we'll see people's behavior change.
the Twitter execution that I was doing in the early days and so it wasn't so much how much more it was how much more with no actual Financial investment it was the awareness built by these new tools that were hitting an incredible scale organically
The Big Box store Walmart Costco right these companies didn't have to it was about price it was about convenience social Equity is going to matter
if you look at Groupon Google wasn't buying their Tech I don't think anybody here can't you know any developer in this building right now could have probably replicated the tech in 48 hours right they weren't buying the mailing list if Google wanted the mailing list one little design changed for two weeks on Google and they could have had that mailing list right they wanted the what the brand no they wanted the salespeople who had the relationships with every little sushi restaurant and Chinese
if you look at Groupon Google wasn't buying their Tech I don't think anybody here can't you know any developer in this building right now could have probably replicated the tech in 48 hours right they weren't buying the mailing list if Google wanted the mailing list one little design changed for two weeks on Google and they could have had that mailing list right they wanted the what the brand no they wanted the salespeople who had the relationships with every little sushi restaurant and Chinese
I'm actually not so fascinated about how you get treated... I'm curious about when it trickles down the mountain and we start treating Sally Arkansas and Timmy Iowa and Peter La is that really going to happen?
my concern is that as companies figure out what I'm talking about here and realize people really do win when they start engaging and caring and answering and not putting their head in the sand right and creating context I think it's going to become a commodity I do I think it's going to become free shipping