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it's a diminishing Market it's not a very exciting opportunity because in two years there's going to be enough information enough GPS traces that will be going from you know something that is where it's scarce to something that is now completely abundant so the model becomes less interesting
6.3% of all wers within that you know several mile vicinity that was shown this drove to the retail location so we are proving the ability to influence driver Behavior
the bigger opportunity is when you have that massive amount of scale to be able to do what we call location targeted advertising
it's a diminishing Market it's not a very exciting opportunity because in two years there's going to be enough information enough GPS traces that will be going from you know something that is where it's scarce to something that is now completely abundant so the model becomes less interesting
we make money from licensing the data there are certain countries certain cities where we have the best traffic information best map information and we'll license that to large tech companies to Departments of Transportation people need who need access to that information so you see b or Google licensing your data at some point for example
so you see b or Google licensing your data at some point for example we're not going to disclose any but let's just just just let's say that you know it's been done
from what I hear they're collecting the information from the sensors from fleets and these are you know groups of trucks driving around you won't know exactly how fast they're going right um they also don't rely entirely on real time they have historic information as well which is from time to time on Google a bridge will be closed and you'll see traffic going over it right and you wouldn't see that on hours at the same time um we we only have information from where our our drivers are so there