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2009 your product needs to be ten times better than your competition 2019 your customer experience needs to be ten times better than the competition
remember when we first started hubspot we were pitching it to investors we i can't tell you how many no's we got across series a through e like we had a heck of a time raising every round everyone thought we were crazy going up small meeting business it'll never work you're going to be the salesworth.com good luck like we just got no after no after no but 10 years later people like you know that was a really obvious idea that hubspot thing why didn't i think of that idea
we're a lot of people say we're the best place to work in the united states and we have a hundred thousand customers and millions of users and they tend to be quite happy
one of our core competitive advantages is our product we have a huge UX invest when the products really easy and slick apples slick
the people are becoming a sales force shop or hubs botch
Tesla same thing you order a Tesla it's easy you go online I would argue none of that is a breakthrough technology product thing it's needing it all together almost perfectly and then creating great brand
we're a little bit like Apple versus you know Microsoft back yeah day
like Adobe like Microsoft these companies don't just roll over and die like they used to no get a new founder type person running that thing in there on use so competitive oh and so they can catch up
we're gonna we integrate with slack in a really slick way so you can control HubSpot through slack you can get notified through slack
slack is and is a for sand and we're building to them they've got a lot of leverage out there
what I'm noticing about the way people buy they definitely will mix and match between the systems but more often than not it's a little bit like if you're an Apple person yeah and you're gonna buy a new phone you're not gonna buy a Sam an Android phone you're just not gonna do it it just makes your head hurt kind of happening it you know the people are becoming a sales force shop or hubs botch I see a
the reason we do this is like that arbitrage opportunity move from just kind of content marketing inbound marketing to this experience or like we need to build a platform to help people take advantage of that arbitrage opportunity yeah so we move from marketing into sales into service
the first act was an arbitrage opportunity we saw the internet it's like instead of renting space in someone's radio show or renting space as someone's TV show or renting space in a magazine or newspaper just create your own damn radio show your own damn TV a content creator exactly yes a space to yourself right now is the basis behind inbound marketing
it seems to me that the companies are really successful today are the ones that are really obsessed not about that product market experience product market fit but it's more like that experience market fit how do you transform that customer experiences so many of the winners today are doing just that
2009 your product needs to be ten times better than your competition 2019 your customer experience needs to be ten times better than the competition
support we fell behind in hiring support and now it's a problem because people have to wait too long in support and they hung up and they called their sales rep so we missed our MPs numbers and we missed our sales numbers
we were a freemium model that wasn't my idea that was his idea
we basically are obsessed with how humans decide stuff how do you buy summarize you should go through the decision process and we obsess over it and then we try to build software to help companies deal with that and leverage it so there's a lot of ray inside of HubSpot huge influence on us