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as the hardware gets better and as connectivity shifts to 5g and improves in terms of speed you're gonna get more and more consumer consumption happening and intersected with gameplay think how good games can become as Hardware improves
what will 5g what impact will 5g have on all of this oh this is just positive yeah more speed more downloads heavier file size more storage you're gonna get just more immersive user experiences and then connect that what they are and all new emerging technologies and you're gonna get just a world where people are going to play more games on their phone it's the most affordable form and most
Apple's App Store search results for ads or the probably the highest quality form of advertising in the ecosystem today but there's a limit on the amount of volume that you can generate
think how good games can become as Hardware improves well look back to the games that existed in 2012 to today the games that exist today on mobile dramatically better than what they were and it's not because developers somehow got smarter designers got smarter it's just because of the hardware improving the GPUs that's the key
they also have this offloading of the apps I thought that was like a brilliant concept where if you don't use an app for a certain period of time they just put it in the cloud
Apple features their team does a very good job of hand selecting games that are fun to play or apps that are good to use and so that's that's a new form of does that reddit Oriole that Apple does is so good now
Apple has done a better job of the duplicate app concept than Google
app discovery is a hard thing for people to solve... the content is really fragmented and the cost of development is really low so if you get a hit there's gonna be a hundred other hits or a thousand other hits in that same genre or maybe not hits but copycats
we're not going to approve your financing with China because its trade see it's a good I mean what is their rationale it's like trade secrets to install clash of clans
we came out of it great
we were able to grow the business three times while that was going on
we did the deal in November 2017 who you dude the same people it was with the same fund because they had their government I capital yeah so it was a billion with them
they were able to skip rounds of funding because they were cashflow positive so you teach your first round and you only diluted whatever remembers on 17 percent for four million dollars at the 25 million twenty nine post
I just made a couple calls to angels for over 25 million dollar round closed it within a couple days move forward never raise another dollar
we bootstrapped and we were fortunate enough to have our own money so we put a bit of money to work but we didn't need to put much like 1 million bucks was a little less yeah we launched some March 2012 we try to raise in May heard the knows million over for we rolled in a few hundred thousand dollars rolled out forward to the end of the year million dollar a month revenue run rate covering cost
we were able to evolve from a marketing business to a much broader gaming business and that ended up being our compelling story that grew our evaluations a lot from that original turn down one over four
it's high quality but limited the the beautiful part about an arbitrage based marketing model is gaming companies or any company in general that has a revenue model I can track marketing dollars against that revenue model and make a spread will spend as much money as they have in their bank account so simple math if you know you're gonna make $3 on an install you'll spend a dollar 50 on that install infinite times right it sure it ends on timing and cash in your bank account and that's your only
what will 5g what impact will 5g have on all of this oh this is just positive yeah more speed more downloads heavier file size more storage you're gonna get just more immersive user experiences and then connect that what they are and all new emerging technologies and you're gonna get just a world where people are going to play more games on their phone it's the most affordable form and most
the games that exist today on mobile dramatically better than what they were and it's not because developers somehow got smarter designers got smarter it's just because of the hardware improving the GPUs
as the hardware gets better and as connectivity shifts to 5g and improves in terms of speed you're gonna get more and more consumer consumption happening and intersected with gameplay think how good games can become as Hardware improves
we're seeing a peak in developed countries in terms of adoption just because everybody now has one to three mobile devices where can you get new new emerging markets are still growing so you're still seeing a ton of adoption in India and China and Brazil so we're a global company only 30 percent of our users are from the US and that's the beauty of the mobile app ecosystem is it is global inherently
I realized there was a need for a marketing platform and so we just went back to what we knew and dumped the apps refactored what we were building and got into marketing
it's over a hundred million in revenue how many employees now we have about two hundred and thirty two hundred thirty so this is an efficient company then yeah we're pretty lean we try to keep it that way