fresh
Cited as an example of a company that shares its metrics publicly, inspiring competitors. observed
No person- or entity-level identity check is on record for this company. A name match is not one.
The inclusion bar: two or more independent sourced evidence families. This profile is reachable but not in the ranked index. It is a statement about how much evidence we hold, and about nothing else.
We have not established fit. That is not a soft no and not a soft yes — it is unknown, and it is never counted as a qualified prospect.
↓ Scored on 0 of 3 components — funding_recency, adoption, developer had no computable metric.
The skeptic's read what this company has said, judged against what happened
Sharpest miss on record: “Buffer projected reaching 1 million users and $3.6 million revenue by January 2013.” — Buffer’s own Sep-2013 publication: $1m annual revenue reached January 2013 (projected $3.6m, −72% at the target date) and 1,000,000 users reached September 2013 (8 months after the…
Unproven ≠ false — it means the deadline or the evidence hasn't arrived. Nothing here is editorial: every count is a ledger row you can open on the Proof page.
No single number decides. Layers can disagree — that's the point. New to this? →
I just buffer them now and then every two hours they go out it works so much better people don't see four in a row it is actually a good feature
yeah none none I mean it's just the crossposting and stuff like that
I really think that you're a great entrepreneur and a great emerging entrepreneur because you've been very persistent in uh pursuing this idea and keeping people up to date on I think there are some real lessons here as to what Joel did in terms of staying in touch with people and showing demonstrative growth
a key focus is to like kind of become ubiquitous in the medium term ... keeping it simple will I I I believe that can work in the longer term um to just become very WID spread and I think we can keep GR in this way um just with a very simple paid offering maybe further down the line
but if I hit the buffer button I have to log into buffer so you know as opposed to say the Facebook or the the um Twitter button where I'm probably going to be logged in already
I think one of the key ones is um that we had a strong content marketing approach that was really really key ... and then building out the product as fast as we could and I think one of the key things we have now that differentiates us is this approach with the Integrations
the app is elegantly simple which means easy to copy and in fact you're not the first person to make software like this you're probably the 10th or 20th
we breake even and um we have most of the funding still in the bank
now we at uh 350,000 users overall um we still have a good conversion about 1.6 1.7% pay so we have close to 6,000 users right now and the paid plan is $10 a month so it's just a simple premium model you're making almost a million dollars a year
we want to have a one base and we want to have people in the office we found it if we're all together we can move a lot faster
the key thing we had going for us was our traction
we had uh 25,000 users overall and uh paying customers we were making about 4K a
we reached Ramen profitability who had enough for me and my co-founder Leo to get by
for pocket they really like it because if people use buffer they can stay inside pocket and read more content
we have know around 10,000 websites that have the buffer button um on there
we're lucky to have we got pocket on board um that's a really good integration
initially was the key thing was the buffering um and over time we found that really people really really love the cross posting
we got a lot better over time
we have a few issues um like with uh Facebook and sometimes with Twitter as well um we're sending a lot through those apis and we we do come across a few little issues from time to time
buffer app is crushing it thousands of pay Members a very interesting social tool that I am in love with
VentureSignalScore 0/100 for buffer, composed from 1 of 4 components (index v0 cross-signal), discounted ×0.79 for 30% signal coverage
| Component | Weight | Normalized | Contribution |
|---|---|---|---|
| funding_magnitude | 0.3 | 0 |
funding.round.amount_usd 2012-10-18 artifact ↗ An evidence gap, not proof of falsity: Form D is not always required (foreign offerings, certain exemptions) or may not be filed yet.
A first sale, a filing, an amendment and a public announcement are not the same event, and one date may not stand in for another. Where the latest financing date cannot be established from what we hold, this says unknown rather than substituting a date we do have.
No reported round and no SEC filing on record — no financing date is established.
| Attribute | Value | Kind | Source | Observed | State | Conf. |
|---|---|---|---|---|---|---|
ai.document.claims | {"claims": [{"claim": "As of October 2011, Buffer reported 800 paying users, $150,000 annual revenue run rate, 97% margins, and 55,000 users growing 40% per month.", "quote": "800 paying users.\n$150, | observed | artifact ↗ | 2011-10-01 | promoted | 0.50 |
ai.document.claims | {"claims": [{"claim": "Buffer reached 1,000,000 signups as of September 2013.", "quote": "We've hit the milestone we didn't even dream about when starting Buffer: 1,000,000 people have signed up for B | observed | artifact ↗ | 2013-09-19 | promoted | 0.50 |
ai.document.claims | {"claims": [{"claim": "Buffer had 800 paying users.", "quote": "800 paying users.", "topic": "Traction", "section": 0}, {"claim": "Buffer had a $150,000 annual revenue run rate.", "quote": "$150,000 a | observed | artifact ↗ | 2011-10-01 | promoted | 0.50 |
common_name | Buffer | observed | curated | 2026-08-16 | normalized | 0.90 |
community.hn.max_points | 593 | observed | artifact ↗ | 2026-08-16 | superseded | 0.20 |
community.hn.max_points | 0 | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
community.hn.mentions | 50 | observed | artifact ↗ | 2026-08-16 | superseded | 0.20 |
community.hn.mentions | 0 | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [{"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16", "evidence_type": "rumor", "verification_status": "unverified"}, {"url": | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.rumors | [] | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {"url": "https://news.ycombinator.com/item?id=11918553", "title": "Buffer Layoffs", "points": 593, "created_at": "2016-06-16"} | observed | artifact ↗ | 2016-06-16 | superseded | 0.20 |
community.hn.top_story | {} | observed | artifact ↗ | 2026-10-08 | normalized | 0.20 |
description | Cited as an example of a company that shares its metrics publicly, inspiring competitors. | observed | artifact ↗ | 2026-10-09 | normalized | 0.60 |
funding.round.amount_usd | 500000 | observed | artifact ↗ | 2012-10-18 | normalized | 0.50 |
funding.round.stage | seed | observed | artifact ↗ | 2012-10-18 | normalized | 0.50 |
metric.venture.funding_amount_usd | 500000 | derived | calc | 2026-09-19 | derived | 0.50 |
platform.visibility | draft | observed | curated | 2026-08-16 | normalized | 0.90 |
score.venture_signal | 0 | derived | calc | 2026-09-19 | derived | 0.26 |
sector | emerging | derived | calc | 2026-09-28 | normalized | 0.50 |
signal.attributed_claims | 24 | observed | intelligence.claims | 2026-09-26 | parsed | 0.90 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "buffer app is crushing it thousands of pay Members a very interesting social tool that I am in love with", "stance": " | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we have a few issues um like with uh Facebook and sometimes with Twitter as well um we're sending a lot through those | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we got a lot better over time", "stance": "bullish", "confidence": 1, "signal_class": "assessment", "speaker_name": "J | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "initially was the key thing was the buffering um and over time we found that really people really really love the cros | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we're lucky to have we got pocket on board um that's a really good integration", "stance": "bullish", "confidence": 1, | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we have know around 10,000 websites that have the buffer button um on there", "stance": "bullish", "confidence": 1, "s | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "for pocket they really like it because if people use buffer they can stay inside pocket and read more content", "stanc | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we reached Ramen profitability who had enough for me and my co-founder Leo to get by", "stance": "neutral", "confidenc | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we had uh 25,000 users overall and uh paying customers we were making about 4K a", "stance": "neutral", "confidence": | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "the key thing we had going for us was our traction", "stance": "bullish", "confidence": 0.9, "signal_class": "assessme | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we want to have a one base and we want to have people in the office we found it if we're all together we can move a lo | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "now we at uh 350,000 users overall um we still have a good conversion about 1.6 1.7% pay so we have close to 6,000 use | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "we breake even and um we have most of the funding still in the bank", "stance": "neutral", "confidence": 1, "signal_cl | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "the app is elegantly simple which means easy to copy and in fact you're not the first person to make software like thi | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "I think one of the key ones is um that we had a strong content marketing approach that was really really key ... and t | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "but if I hit the buffer button I have to log into buffer so you know as opposed to say the Facebook or the the um Twit | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "a key focus is to like kind of become ubiquitous in the medium term ... keeping it simple will I I I believe that can | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "I really think that you're a great entrepreneur and a great emerging entrepreneur because you've been very persistent | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "yeah none none I mean it's just the crossposting and stuff like that", "stance": "neutral", "confidence": 1, "signal_c | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
signal.commentary | {"context": null, "run_ref": "01M2XS1Z0TSTGFS83YJBQ89J62", "signals": [{"quote": "I just buffer them now and then every two hours they go out it works so much better people don't see four in a row it | observed | artifact ↗ | 2012-10-18 | promoted | 0.50 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06G1HD7BZ570AKFW6R656FY", "extract_ref": "artifact:sha256:3fd28e0762c9081ae8054d6458bacf14e87d61e28dfa296d80b24e5 | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06GFYVCZW87RBGSC8X2H05Z", "extract_ref": "artifact:sha256:f4732f92c7570ba0f3c61d022ca5651d20314c2a111ccc585e2630f | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer pitch deck (2011-10-01, seed)", "source_id": "01M06GP78S7DN61WA07BSZMJHZ", "extract_ref": "artifact:sha256:f99c43ecb69c7c4f3c6482e4f45bf82fbfd4abf75fcec71896e78d0 | observed | artifact ↗ | 2011-10-01 | normalized | 0.95 |
source.document.reference | {"kind": "document", "title": "Buffer: From 0 to 1,000,000 users (own blog + infographic)", "source_id": "01M06XWMRDR1K7GP892H2MZEYB", "extract_ref": "artifact:sha256:50a9570058df1325105b44f7b6412d0fa | observed | artifact ↗ | 2013-09-19 | normalized | 0.95 |
source.document.reference | {"kind": "video", "title": "- Startups - SendGrid Startup of the Week #11 - Joel Gascoigne of Buffer — buffer", "source_id": "01KXRSPXXQBRA85BQYQDE05WGM-m-d0ca8c2ac0dab879", "extract_ref": "artifact:s | observed | artifact ↗ | 2026-09-19 | normalized | 0.95 |
source.document.reference | {"kind": "video", "title": "- Startups - News Panel with Jay Levy and Brian Kennish - TWiST #290 — buffer", "source_id": "01KXRSPY1XXYAH3AZAJ7J8VQS0-m-d0ca8c2ac0dab879", "extract_ref": "artifact:sha25 | observed | artifact ↗ | 2026-09-19 | normalized | 0.95 |